Now, I'm not always responsive to suggestions for blog posts, but since the writer shares both my mitochondrial & Y-chromosome genotypes, I was more easily swayed.
The question posed is this: what do companies asking this really mean, or more specifically what might it mean that they don't intend (very Dilbert-esque). Presumably they are trying to make a statement about deeply embedded values, but what does it really mean to have something in your DNA? For example, do they mean to imply:
- A lot of our company is unfathomable to the human mind
- There's a lot of redundancy here
- Often we often repeat ourselves often repeatedly, often repeating repetitiously.
- We retain bits of those who invade our corporate DNA, though with not much rhyme or reason
- A lot of pieces of the organization resemble decayed portions of other pieces of our organization
- Some pieces of our organization are non-functional, though they closely resemble functional pieces of related organizations
- Most of our organization has no immediate impact on routine operations, or emergency ones
- Most of our organization has no immediate obvious purpose, if any
- Our corporate practices are not the best designable, but rather reflect an accumulation of historical accidents
Now, many of these statements may well be true about a given company, but is that what you really want to project?
What's in my company's DNA? Well, that's easy -- it's what the customer ordered! :-)
The human genome is huge - and so for comparisons, I think you need to look at huge companies - say Pfeiser, for example. In a very dilbert like way, there are many Wallies in that company, who do nothing, but take up space, or slow things down. Company members can become jaded, and disruptive - like cancer. Yes indeed, the analogy may be a lot closer to the truth than anyone intended.
'Our organization requires thousands of years to change in any significant manner'!
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